Responsibilities
- Content Strategy & Planning
- Define and execute a comprehensive content marketing strategy.
- Research and maintain an SEO-driven keyword list to guide content production.
- Develop a content calendar aligned with marketing and sales goals.
- Content Execution & Optimization
- Create and optimize high-intent BOFU content (landing pages, case studies, whitepapers, etc.) to improve lead conversion rates.
- Develop and distribute thought leadership content through blog posts, industry reports, videos, and podcasts.
- Work with designers and video teams to produce engaging multimedia content.
- SEO & Performance Analysis
- Analyze content performance metrics (organic traffic, conversion rates, engagement) and optimize accordingly.
- Conduct A/B tests to improve the effectiveness of BOFU pages and content assets.
- Collaboration & Promotion
- Partner with the sales and marketing teams to align content with lead generation and nurturing efforts.
- Manage relationships with industry influencers, guest writers, and media partners to expand content reach.
- Repurpose content for different platforms and formats to maximize engagement.
Requirements
- 3+ years of experience in content marketing, SEO, or digital marketing.
- Proven track record of planning and executing high-impact content strategies.
- Strong understanding of SEO, content optimization, and conversion-driven content.
- Experience managing multi-channel content (blogs, podcasts, videos, reports, etc.).
- Excellent writing, editing, and storytelling skills.
- Proficiency with SEO tools (Ahrefs, SEMrush, Google Analytics, etc.).
- Experience working in B2B, SaaS, or tech-related industries is a plus.
Core Competenciens
To succeed in this role, you should have:
- Strategic Thinking: Ability to develop content strategies that align with business goals.
- SEO & Content Optimization: Expertise in keyword research, on-page SEO, and CRO (Conversion Rate Optimization).
- Storytelling & Thought Leadership: Skill in creating compelling narratives that position the company as an industry leader.
- Multi-Channel Content Distribution: Experience in leveraging blogs, videos, podcasts, and social media for content dissemination.
- Data-Driven Decision-Making: Ability to track content performance and optimize based on insights.
- Collaboration & Communication: Strong coordination skills to work with internal teams (Sales, Product, Design) and external partners
Benefits
- Working hours: 8:00 AM – 5:30 PM, lunch break 1.5 hours (12:00 PM – 1:30 PM), Monday to Friday.
- 13 months of salary + holiday bonuses; annual salary reviews (twice a year).
- Annual trips, monthly/quarterly team-building events.
- Social insurance and health insurance as per government regulations.
- Health insurance package (BSH).
- Annual health check-ups.
- Young, flat, and comfortable work environment.
- Opportunity to be part of a promising, challenging, and exciting project.
